TVS just gave a €4,890 adventure bike to a market that usually treats “affordable ADV” as a contradiction in terms. The Apache RTX 300 has officially launched in Italy, with deliveries starting in November through 150 outlets – and it’s cheap enough that I’ve started doing the currency math on flying it home instead of me. Royal Enfield’s Himalayan 440 already showed that budget ADV bikes can travel well outside their home market; now TVS wants a piece of the same idea in Europe specifically.

The price: two trims, both under €5,300

TVS is offering the RTX 300 in Italy from €4,890, with a fully-equipped variant topping out at €5,290. Both trims share the same 299.1cc liquid-cooled single, making 36 PS and 28.5 Nm through a 6-speed gearbox – entry-level numbers for the segment, but with an equipment list that isn’t entry-level at all.

Spec Value
Engine 299.1cc liquid-cooled single
Power 36 PS
Torque 28.5 Nm
Gearbox 6-speed
Front wheel 19-inch, tubeless
Rear wheel 17-inch, tubeless
Price (Italy) €4,890 – €5,290
Availability November 2026, 150 Italian outlets

The equipment list punches above the price

Adaptive headlights, a TFT dash with Google Maps mirroring, front and rear suspension you can actually adjust, a slipper clutch, cruise control, a bidirectional quickshifter, traction control and multiple ride modes – on a bike costing less than most rivals’ optional extras package. Add knuckle guards, a windshield and a rear rack, and TVS has built something clearly meant for actual touring, not just a badge to wear around town.

I’ve ridden enough cheap ADVs that felt like a bicycle with delusions to know that a spec sheet this long usually means someone cut a corner I haven’t found yet. I’d still take one out for a proper weekend before believing the whole list.

Why TVS picked Italy, and why that’s a bigger story than one bike

TVS has been building out its European network since partnering with distributor Emil Frey in 2024, and the RTX 300 is TVS’s first adventure bike to join that European lineup – alongside the Apache RR 310, the TVS X electric scooter and the iQube. TVS’s record month back home in India is clearly funding this push outward: the company’s own pitch for the RTX 300 is “Japanese quality, European design, Indian pricing” – and at €4,890, that’s not just a slogan.

FAQ

How much does the TVS Apache RTX 300 cost in Italy?

From €4,890 for the base trim, rising to €5,290 for the fully-equipped variant.

When can you buy the TVS Apache RTX 300 in Italy?

TVS says deliveries begin in November 2026, through around 150 outlets across the country.

What engine does the TVS Apache RTX 300 use?

A 299.1cc liquid-cooled single-cylinder engine making 36 PS and 28.5 Nm, paired with a 6-speed gearbox.

Is the TVS Apache RTX 300 available across Europe, or just Italy?

TVS has confirmed Italy for now, distributed through its Emil Frey partnership; other European markets haven’t been confirmed yet.

Official source: https://www.tvsmotor.com/media/press-release/a-new-era-in-adventure-riding-dawns-the-all-new-tvs-apache-rtx-arrives

Reporting via: rushlane.com, investywise.com