I’ve caught myself doing it too: seeing a “CFMoto” or “QJMotor” badge on a bike and mentally filing it next to the stuff that used to fall apart in a supermarket car park. Then I actually went and checked what these four companies are building and selling in Europe right now, and had to quietly update the file. This is that update.

Four Chinese manufacturers – CFMoto, Kove, QJMotor, and Voge – are now selling real, EU-homologated motorcycles through real dealer networks, at prices that make the established brands nervous. None of them are electric scooters or bicycles, and none of them are hypothetical – every bike below is either on sale in Europe today or has a confirmed launch window. Here’s what each one actually is, what it costs, and whether the reputation still matches the product.

The four brands at a glance

Brand Parent / backer EU-relevant model Power EU price (approx.) Licence class
CFMoto Independent (Hangzhou); manufacturing partner to KTM 450MT 32.5 kW (44 hp) €6,290 A2
Kove Independent (Chongqing); Dakar-raid programme 450 Rally ~39 kW (52 hp) €9,499 A (unrestricted)
QJMotor QJ Group – also owns Benelli, partners with MV Agusta SRK 1051 RR 106 kW (144 hp) ~€13,000 (est., unconfirmed) A (unrestricted)
Voge Loncin Motor – BMW’s engine supplier since 2007 525 DSX 35 kW (47.6 hp) ~€6,400 (est., from UK price) A2

Only estimated where a brand hasn’t published a confirmed EU number yet – I’ve marked those, not dressed them up as firm figures.

CFMoto: the one already building KTM’s engines

CFMoto’s credibility case is simple: since 2018 it’s been manufacturing engines – and increasingly complete motorcycles – for KTM’s 790 Duke and 790 Adventure at its own plant in Hangzhou, under a manufacturing partnership with KTM’s parent company. That’s not a badge-engineering deal or a licensing agreement for the Chinese market only; it’s KTM trusting CFMoto’s production line with a bike it sells in Munich and Madrid. I keep thinking about the KTM 790 Adventure I wrote up a few weeks back and realizing there’s a decent chance its next engine comes off a CFMoto line regardless of who’s testing the prototype.

The bike to actually look at is the CFMoto 450MT: a 449.5cc parallel twin making 32.5 kW (44 hp) at 8,500 rpm and 44 Nm of torque, 185 kg wet, starting at €6,290 in EU markets. That power figure sits comfortably under the 35 kW A2 licence ceiling, which is the whole reason a 22-year-old on a restricted licence can walk into a dealer and ride one out the same day. CFMoto’s own numbers claim global sales past 250,000 units in 2025 and a dealer network that’s more than doubled in two years – this isn’t a brand selling forty bikes a year out of one importer’s garage anymore.

It’s also not just budget commuter bikes. CFMoto put a full V4SR-RR superbike prototype through Pininfarina’s wind tunnel earlier this year, and a 250SR-R twin patent surfaced aimed straight at the Yamaha R3. On the adventure side, the 800MT-ES undercuts every other electronically-suspended ADV bike on sale by roughly €4,000. Three very different price points, same company, same year.

Spec (450MT) Value
Engine 449.5cc parallel twin, DOHC, 8-valve
Power 32.5 kW (44 hp) @ 8,500 rpm
Torque 44 Nm @ 6,250 rpm
Weight 185 kg (curb)
Seat height 800 / 820 mm
Price €6,290
Licence A2

Kove: the rally-raid specialist that isn’t playing dress-up

Kove’s pitch to a hard-enduro nerd like me isn’t “cheap adventure bike,” it’s “we race the thing.” Kove runs an actual Dakar-programme rally team, and the road-going 450 Rally is a genuinely street-legal version of that hardware rather than a parts-bin dual-sport wearing a rally fairing for the catalogue photo. It’s a 145 kg dry, 52 hp machine built around a Dakar-bred chassis, with KYB suspension, Nissin brakes, and Bosch ABS – and it went on sale in Europe for €9,499, launching first in Italy and Switzerland before spreading further.

That 52 hp figure matters for a different reason than the CFMoto’s: it’s over the 35 kW A2 ceiling, so this one needs a full, unrestricted licence – worth knowing before you fall for the spec sheet and find out at the dealership that you can’t actually ride it home yet. If the 450 is too much bike or too much licence, Kove’s patent filings already point at a smaller sibling: I wrote about the 350cc “baby” Rally patent that surfaced this year, built specifically to be A2-friendly rather than just a detuned 450. If that one lands as rumored, it’ll be the more interesting bike for most European riders than the 450 is.

Spec (450 Rally) Value
Engine Liquid-cooled single, rally-raid derived
Power ~52 hp
Weight 145 kg (dry)
Suspension KYB
Brakes Nissin, Bosch ABS
Price €9,499 (Regular)
Licence A (unrestricted)

QJMotor: Benelli’s own parent company, doing its own thing

Here’s the detail that should’ve corrected my mental filing years ago: QJMotor isn’t some unrelated startup – it’s the in-house performance brand of QJ Group, the same Chinese conglomerate that has owned Benelli outright since 2005 and struck a long-term strategic partnership with MV Agusta back in 2020 to run the Italian brand’s China operations. This is a company with two decades of actual Italian-motorcycle manufacturing experience sitting behind its own-name bikes, not a fresh face copying spec sheets.

The clearest evidence is the SRK 1051 RR, due in 2026: a 1,051cc inline four making 106 kW (144 hp) at 10,600 rpm, styled by C Creative – the same Italian design house responsible for several MV Agusta models – riding on a steel trellis frame with an aluminum single-sided swingarm, and Euro 5+ compliant out of the gate. QJMotor hasn’t confirmed a price yet, but the current SRK 921 RR sells for €12,999 in Germany, so expect something in that neighborhood – a genuine four-cylinder superbike for roughly what a mid-spec naked bike costs from the established players. None of that will fit under an A2 licence; at 144 hp this is a full-licence bike through and through, and I’ll be lying about a Balkans road trip I’m never doing on it either way.

Spec (SRK 1051 RR) Value
Engine 1,051cc inline four, DOHC, 16-valve
Power 106 kW (144 hp) @ 10,600 rpm
Weight 215 kg (ready-to-ride)
Frame Steel trellis, aluminum swingarm
Price ~€13,000 (est., based on SRK 921 RR)
Licence A (unrestricted)

Voge: Loncin’s premium marque, and yes, that Loncin

If you’ve ridden a BMW F650GS, G650GS, F900R, F900XR, or F900GS built any time in the last several years, part of it – the actual engine – came out of a Loncin Motor plant in Chongqing. That partnership started in 2005, went into mass production in 2007, and expanded to BMW’s 895cc parallel-twin engines in 2019. It’s widely regarded as one of the more successful examples of European-Chinese industrial cooperation in the whole motorcycle industry – BMW didn’t sign that deal and keep renewing it as a favour. Voge, launched by Loncin in 2018, is that same engineering group’s attempt at building complete bikes under its own name instead of just supplying parts to someone else’s.

The Voge 525 DSX (also badged DS525X depending on market) is the one worth knowing: a 494cc parallel twin making 35 kW (47.6 hp) at 8,500 rpm and 44 Nm, 191 kg unladen, on 41mm KYB adjustable forks with 170mm of travel, Metzeler Tourance tyres, and Bosch ABS. It’s explicitly A2-compliant – that 35 kW figure isn’t a coincidence, it’s the ceiling, hit almost exactly. UK pricing lands at £5,499 OTR, which converts to roughly €6,400; confirmed continental EU list pricing varies by market and I’d check a local importer before treating that as gospel.

Spec (525 DSX) Value
Engine 494cc parallel twin, DOHC, 8-valve
Power 35 kW (47.6 hp) @ 8,500 rpm
Torque 44 Nm @ 7,000 rpm
Weight 191 kg (unladen)
Seat height 810 mm
Price ~€6,400 (est., converted from UK price)
Licence A2

What actually changed since the “cheap and disposable” era

The short version: money and partnerships, in that order. All four of these companies now either build parts for a European manufacturer under contract (CFMoto for KTM, Loncin/Voge for BMW), share ownership with an established Italian marque (QJ Group and Benelli/MV Agusta), or run a genuine competition programme that feeds back into the road bike (Kove’s Dakar effort). That’s a structurally different position from a decade ago, when “Chinese motorcycle” meant an unlicensed clone of a 15-year-old Honda design sold through a classified ad. The engineering standards, supplier relationships (KYB, Bosch, Brembo, Nissin, Metzeler show up across all four brands’ spec sheets above), and Euro 5+ compliance are the same ones the established brands answer to, because in CFMoto’s and Voge’s cases, they’re partly building for those brands directly.

What to actually check before buying one

None of that means “buy blind.” What’s still genuinely different from the established players is dealer density and parts availability outside a bike’s core markets – Kove’s EU rollout is concentrated in Italy and Switzerland for now, and a QJMotor buyer in, say, Portugal has a much thinner service network to lean on than a KTM or Yamaha owner does. Warranty terms vary by importer rather than being standardized across the EU the way they are for the Japanese and European majors, so read the specific paperwork from your national distributor rather than assuming it matches what you’ve read about another market.

The licence-class question is worth double-checking against your own country’s rules too, not just the manufacturer’s claimed figure – a bike sitting exactly at 35 kW like the Voge 525 DSX is the kind of spec that occasionally gets tuned or restricted differently between markets, so confirm with a dealer before assuming A2 eligibility. If you’re specifically shopping the A2-legal end of this list, it’s worth cross-shopping against what Bajaj is bringing to the same segment – another manufacturer chasing exactly this buyer with KTM-derived hardware.

FAQ

Is CFMoto owned by KTM?

No. CFMoto is an independent, Hangzhou-based company. It has manufactured engines and increasingly complete motorcycles for KTM’s 790 Duke and 790 Adventure since 2018 under a manufacturing partnership with KTM’s parent company, but ownership is separate.

Not directly branded, but closely connected: Voge is the premium marque of Loncin Motor, the Chongqing manufacturer that has built engines for BMW’s F650GS, G650GS, F900R, F900XR, and F900GS since 2007 (expanded in 2019). Voge itself is a separate product line from BMW’s own bikes.

Is QJMotor the same company as Benelli?

QJMotor and Benelli are sister brands under the same parent, QJ Group, which has owned Benelli outright since 2005. QJ Group also runs a long-term strategic partnership with MV Agusta covering the Italian brand’s China operations since 2020.

The CFMoto 450MT (32.5 kW / 44 hp) and Voge 525 DSX (35 kW / 47.6 hp) both fit under the 35 kW A2 ceiling. The Kove 450 Rally (~39 kW / 52 hp) and QJMotor SRK 1051 RR (106 kW / 144 hp) both require a full, unrestricted licence.

Where can I buy a Kove or QJMotor motorcycle in Europe?

Kove’s European rollout is currently concentrated in Italy and Switzerland via its own EU operation, with other markets following. QJMotor is distributed in various EU countries through regional importers; availability and stock vary more by country than it does for the established Japanese and European brands, so check a national distributor directly before assuming a local dealer carries it.